"GREEN MINDS AT WORK: INVESTIGATING THE INTERACTION OF PSYCHOLOGICAL CLIMATE, MOTIVATIONAL STATES, AND ENVIRONMENTAL KNOWLEDGE IN DRIVING EMPLOYEE GREEN BEHAVIOR"

Abstract

This study investigates the relationship between green psychological climate and employee green behavior in the hospitality sector of Pakistan by examining the mediating role of motivational states and the moderating role of environmental knowledge. Growing environmental concerns and the increasing demand for sustainable hospitality practices have encouraged organizations to adopt environmentally responsible strategies. However, the effectiveness of such initiatives largely depends on employees’ willingness to engage in environmentally friendly behavior at the workplace. Drawing upon contemporary environmental management literature, this study proposes that a positive green psychological climate enhances employees’ internal motivational states, which subsequently encourage employee green behavior. Furthermore, the study argues that employees possessing greater environmental knowledge are more likely to translate organizational green values into practical green actions. The study focuses on employees working in hotels and hospitality organizations across major cities of Pakistan. A quantitative research approach is proposed, and data are collected through structured questionnaires distributed among hospitality employees. Statistical techniques such as Structural Equation Modeling (SEM) are utilized to test the hypothesized relationships among the variables. The findings indicate that green psychological climate significantly promotes employee green behavior both directly and indirectly through motivational states. In addition, environmental knowledge strengthens the relationship between green psychological climate and motivational states, highlighting the importance of employee awareness regarding environmental sustainability. The study contributes to the growing body of green human resource and environmental management literature by providing empirical evidence from the Pakistani hospitality sector. The findings offer practical implications for hospitality managers seeking to improve sustainable workplace practices through motivational and knowledge-based strategies.