THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE COGNITIVE ABILITIES OF COLLEGE STUDENTS

Abstract

This study examines how artificial intelligence (AI) impacts the cognitive abilities of college students, specifically looking at how AI-powered educational tools influence memory, attention, critical thinking, and problem-solving skills. The main goal is to understand how AI-based learning environments either enhance or hinder cognitive development in higher education. The study hypothesizes that integrating AI into academic settings can significantly improve students' cognitive performance compared to traditional learning methods. The research used a cross-sectional quantitative design, focusing on undergraduate students from public colleges in District Sahiwal, Punjab, Pakistan. A representative sample of 300 students was selected using stratified random sampling to ensure diversity across academic disciplines and levels. Data collection involved a standardized cognitive abilities assessment and a structured questionnaire that measured students' exposure to and engagement with AI tools like intelligent tutoring systems, chatbots, and adaptive learning platforms. To ensure the reliability and validity of the instruments, pilot testing and expert validation were conducted. Data analysis was performed using descriptive statistics, Pearson correlation, and multiple regression techniques to explore the relationship between AI tool usage and cognitive abilities. The findings aim to provide valuable insights into teaching strategies, help inform policy decisions, and contribute to the ongoing discussion about AI’s role in education.