“EXPLORING THE IMPACT OF ENTREPRENEURIAL INTENTIONS ON WOMEN'S BEHAVIORAL INTEGRITY.”

Abstract

Unemployment remains a global issue and tends to increase day by day. Various economists and researchers suggest business development, and entrepreneurship is only a reasonable solution to such issues. It is also seen that most of the individual’s behavior is less diverted towards the entrepreneurship, and in such conditions fewer women are attracted and too less number of females tried to be entrepreneur. But now a days in the developed cities of the country women are also moving towards the initiation of entrepreneurial process. They face vast issues relating to their socio environment, family background, as well as their financial situation, that do not allow them to be entrepreneurs. The scholar in this research tries to explore the entrepreneurial intentions on the women behavior towards entrepreneurship. For this scholar collects the data from Sukkur city. The scholar concluded that, population living in the major and developed cities, are tending to be more attracted and inclined towards business development. It is because of various social and societal aspects, they are showing intentions to develop their own business setup. Further it is also observed that most of the females has started their startup by selling embroidery products, cloths selling, food items, jewelry items and so on. This inclination indicates that they are more diverted towards business opportunities, further, such intention and inclination can be better if they are provided some electronic trade or E-entrepreneurship education and training services.