SUSTAINABLE BUSINESS STRATEGIES FOR ACHIEVING COMPETITIVE ADVANTAGE IN PAKISTAN’S DEVELOPING ECONOMY

Abstract

This study investigates how sustainable business strategies contribute to achieving competitive advantage in Pakistan’s developing economy. Employing a qualitative research methodology, data was gathered through semi-structured interviews with key decision-makers from sectors including textiles, agriculture, manufacturing, and energy. The analysis identified core strategic motivations driving sustainability adoption, such as market differentiation, regulatory compliance, and operational efficiency. It also highlighted significant challenges including resource limitations, technical capacity gaps, and inconsistent institutional support. Despite these barriers, firms reported notable benefits from sustainability initiatives, including cost savings, brand enhancement, and improved stakeholder trust. The study emphasizes the crucial role of leadership commitment, strategic integration, and sector-specific innovation in enabling successful implementation. Findings suggest that sustainability, when aligned with core business strategy and supported by policy frameworks, holds strong potential as a catalyst for long-term growth and resilience in emerging economies like Pakistan.