ROLE OF AI TOOLS IN ENHANCING PERSONALIZED LEARNING AND ENGAGEMENT AMONG UNIVERSITY STUDENTS

Abstract

The integration of Artificial Intelligence (AI) in higher education is transforming traditional teaching methods by enabling highly personalized learning experiences and increasing student engagement. This study employed a quantitative research design to examine the role and influence of AI tools on personalized learning and engagement at the university level. The research was conducted in the public sector university population in Faisalabad. A random sampling method was used to select 200 students. Data were collected through a self-developed questionnaire based on a 5-point Likert scale. The questionnaire assessed key aspects of personalized learning and student engagement, such as the flexibility of learning paths, the quality of personalized feedback, student motivation, interaction with AI-based tools, and perceptions of academic improvement. The instrument was validated through expert opinion, and reliability was ensured through pilot testing. Both descriptive and inferential statistics were used to analyze the data. The findings suggested that university students use a variety of AI tools for their personalized learning, with a varied level of engagement. According to their perceptions, after using different AI tools, their learning and engagement had been enhanced to a greater extent. They are of the view that AI tools have great potential to enhance their learning and engagement due to multiple benefits associated with them. There is a dire need to draft an ethical policy for the use of AI tools in education.