EXPLORING THE FACTORS INFLUENCING ENTREPRENEURIAL INTEREST IN BUSINESS STUDENTS: EVIDENCE FROM PUBLIC SECTOR UNIVERSITY

Abstract

This research investigates the entrepreneurial attitude of undergraduate students in the University of Sindh, Jamshoro, Pakistan. Information was gathered from two academic programs and from students who are studying an entrepreneurship course.  For the sample size 60 students were selected as participants out of 250. The primary data was collected through stratified sampling method. The results of the study suggest that, entrepreneurship education at the university level has a positive influence on the attitudes of students toward undertaking entrepreneurial actions. In addition, when universities take on particular actions aimed at developing entrepreneurship, students have exposure relevant to their needs, acquire skills required, and become confident to undertake entrepreneurial actions. Student choice towards entrepreneurship as a career is highly driven by peers, family, and background. The research recommends updating the entrepreneurship courses in the universities by applying the prevailing economic climate and recent international market trends. Additionally, it is recommended that the policymakers equip entrepreneurial skills at the educational levels of foundation to enable the students to perceive entrepreneurship as a tangible and worthwhile opportunity.