ROLE OF TELEVISION IN PERSPECTIVE OF SOCIAL RESPONSIBILITY THEORY IN PAKISTAN AND INDIA

Authors

  • Iqra Yaqub Assistant Manager Coordination, Department of English & Literary Studies, University of Management and Technology Lahore Author
  • Nabila Younas Senior Academic Office, Centre for Languages, University of Management and Technology Lahore Author

DOI:

https://doi.org/10.63878/qrjs570

Abstract

This study presents a comprehensive analysis of the role of television channels in Pakistan and India from the perspective of the Social Responsibility Theory. The core objective of this research is to determine whether television channels in both countries effectively provide adequate coverage of social issues and create awareness among the masses. Furthermore, the study compares public and state-owned television channels in Pakistan and India to explore the differences in their roles and performance in fulfilling their social responsibility to raise public awareness.

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Published

2025-11-16

Issue

Vol. 2 No. 4 (2025): Qualitative Research Journal for Social Studies

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

ROLE OF TELEVISION IN PERSPECTIVE OF SOCIAL RESPONSIBILITY THEORY IN PAKISTAN AND INDIA. (2025). Qualitative Research Journal for Social Studies, 2(4), 515-529. https://doi.org/10.63878/qrjs570