SOCIAL MEDIA INFLUENCE IN EDUCATION A NEW PEDAGOGICAL APPROACH

Abstract

This research investigates the innovative role of social media influence's in transforming contemporary educational practices. As digital platforms become increasingly embedded in students' daily lives, educators are exploring new pedagogical strategies that leverage the influence of online personalities to enhance learning experiences. This study focuses on how social media influence can be effectively integrated into formal education to improve student engagement, comprehension, and motivation.

Utilising quantitative research methodology, data were obtained from 150 undergraduate students in Thal University Bhakkar through structured Likert-scale questionnaire. The findings show that students assign a high value to visually engaging and interactive content formatssuch as short videos, quizzes, and reallife exampleswhich are commonly used by influencers Additionally , the results indicate that social popularity (i.e., follower count) makes a moderate contribution to trust developmen tbut the studentseeds on the academic credibility, qualifications The study also notes how essential such considerations as ethical standards, content quality assurance, digital literacy as an antidote to misinformation and the bias of commercial interests can be in implementation. Students also displayed an understanding of the risks that are possible with influencer-driven content, and a propensity to interrogate such content critically … Generally, the research shows that social media influencers, if chosen wisely and tuned to the goals of the curriculum, can be used as effective auxiliaries to traditional methods of teaching. Their capacity to disseminate content delivering the personal tone, relatability, and accessibility holds promise for widening the scope of educational outreach, particularly in under-resourced communities This study provides helpful guidelines for educators, institutions, and policymakers as to how to strategically and responsibly use the influence of influencers in the learning space to contribute to a more