SURVEY ON TIKTOK USAGE, SLEEP PATTERNS, AND ACADEMIC PRODUCTIVITY AMONG UNIVERSITY STUDENTS

Abstract

The rise of TikTok has raised concerns about its effects on students’ sleep and academic performance. This study surveyed 250 university students in Sialkot to examine relationships between TikTok usage, sleep quality, and academic productivity. Results indicate that excessive TikTok use, particularly before bedtime, significantly disrupts sleep patterns and contributes to distraction, procrastination, and lower academic outcomes. Grounded in Uses and Gratifications Theory, the study highlights that while TikTok fulfills social and entertainment needs, excessive engagement produces unintended negative consequences. The findings underscore the need for awareness campaigns, sleep hygiene education, and structured study schedules to mitigate the adverse effects of social media on students’ health and academic success.