Influence of Pakistani Fashion E-Magazines on Lifestyle Choices of Women: A Persuasive Linguistic Analysis

Abstract

This study encompasses Pakistani fashion magazines online. The modern era of information technology has made many online fashion magazines convenient, less expensive, and widely available.

There has previously been less research or no research which has studied persuasive strategies of top fashion magazines on the “digital plane”. The present research which is discourse analysis (DA) of famous national online fashion magazines of Pakistan gives awareness about female lifestyle choices in adopting specific fashion in dressing, accessories, home décor, self-care, and beauty embellishments in Pakistan. Research on online fashion magazines (DA) based specifically on the viewership or readership of the magazines is a new and less explored area of research in the Pakistani context.

It discovers and assesses the articles through (DA) about lifestyle choices, including articles on fashion and the categories of beauty and self-care, health and fitness, home décor, and travelling, making a significant impact on the lives of the target audience in the name of fashion only.

This study may also pave the path for related research emerging from deep understanding and awareness about the language of fashion magazines and empower females in shaping fashion identities according to their own choices and suitability.