CHANGES IN THE TV NEWSROOM WORKING MODEL: IMPACT OF AI TO DISRUPT TRADITIONAL JOURNALISM MODEL

Abstract

This study tends to investigate the changes in TV newsroom working model due to AI and how AI  is disrupting the traditional Journalism model. World is moving to an AI-driven society which is impacting the news production process of almost every newsroom. Newsrooms moving to AI  also raises ethical concerns for journalists which is also discusses in this study. Drawing on theoretical foundation on Theory of Disruptive Innovation (1995) and Theory of Technology Acceptance Model (1986) examines that AI-driven tools help newsrooms in automated news generation, increased efficiency and accuracy which is impacting the traditional journalism model. 25 in-depth interviews have been conducted from director news, controller news, head of assignment desk, head of packaging desk and head of creative department. Our research questions explores that how AI use started in Pakistani media, how it is changing the newsroom working model, does it have good or bad impact and what are the future perspectives of AI integration in Pakistani newsrooms.