عہدِ حاضر کے ابلاغی چیلنجز اور قرآنی اسلوبِ دعوت: نفسیاتی بنیادوں پر ایک جامع تحقیقی تجزیہ

Communication Challenges of the Contemporary Era and the Quranic Method of Da’wah: A Comprehensive Analytical Study based on Psychological Foundations

Abstract

This research article, titled "Contemporary Communication Challenges and the Quranic Style of Dawah: A Comprehensive Analytical Study Based on Psychological Foundations," explores the intersection of modern digital communication and the timeless psychological principles of Quranic propagation. In the current era of digital revolution, the process of Dawah (Islamic call) faces unprecedented challenges such as "Information Overload," "Post-truth" phenomena, and a significant decline in the human "Attention Span." These challenges are not merely technical but are deeply rooted in human psychology. The study analyzes the Quranic model of perception, which focuses on the integration of As-Sam' (Hearing), Al-Absar (Sight), and Al-Af'idah (Heart/Intellect) to create a balanced cognitive framework. By examining neuro-psychological research—such as the impact of Quranic recitation on EEG brainwaves (Alpha and Theta)—the paper demonstrates how the Quranic style acts as a form of "Biological Healing" and emotional stabilization. Furthermore, the research highlights practical strategies for the digital age, including the use of "Short-form content" for social media, "Podcasts" for deep intellectual grooming, and "Artificial Intelligence" for personalized guidance. The study concludes that by applying Quranic principles such as Tabayyun (Verification) to combat fake news and Qaulan Layyina (Soft Speech) to engage the youth, modern Da’is can effectively address the spiritual and psychological vacuum of the contemporary world.