AN ECO-LINGUISTIC ANALYSIS OF CLIMATE CHANGE FRAMING ON SOCIAL MEDIA

Abstract

The research study indicates how climate change is framing in human minds through social media platforms like X, Instagram and Facebook. The present research analyzes the perception about environment and human engagement. The study objectives are to identify the important frames like denial, affirmation and mixed, which indicates the features of Eco linguistic that are metaphor and nature of human mind and the comparison of these perceptions.To conduct the study mixed method was designed. For analyzing the data 120 posts of X, Instagram and Facebook were searched through keywords. From X 100 posts, 10 from Instagram and 10 from Facebook were analyzed. By using python these posts were examined to divide the dominant frames and metaphors.In the study findings shows that climate change is framed frequently on X through skepticism, including denial narratives that labels it as a “scam” phenomenon. On the other side Instagram and Facebook is characterized by affirmative framing, intimately 80 to 90% posts using harmony based metaphors such as “protect the Planet”. The results of survey indicate that 60% of response shows skepticism as prevalent on X, on the other hand 70% were positive that framed language enhance motivation towards climate change.This study contributes to Eco linguistics research by incorporating audience perception.