FROM DIGITAL ENGAGEMENT TO ELECTORAL CHOICE: THE MEDIATING ROLE OF PARASOCIAL INTERACTION IN POLITICAL SOCIAL MEDIA MARKETING. Qualitative Research Journal for Social Studies, [S. l.], v. 3, n. 2, p. 42–52, 2026. DOI: 10.63878/qrjs1228. Disponível em: https://qrjsocial.com/index.php/38/article/view/1228. Acesso em: 23 jul. 2026.