TRUTH, FEAR, AND VIRALITY: A CROSS-PLATFORM CONTENT ANALYSIS OF HEALTH MISINFORMATION NARRATIVES ON SOCIAL MEDIA. Qualitative Research Journal for Social Studies, [S. l.], v. 2, n. 1, p. 214–231, 2025. DOI: 10.63878/qrjs969. Disponível em: https://qrjsocial.com/index.php/38/article/view/969. Acesso em: 18 may. 2026.