UNDERSTANDING SOCIAL MEDIA USAGE THROUGH THE LENS OF TAM: AN EMPIRICAL STUDY OF FACEBOOK USERS IN PAKISTAN. Qualitative Research Journal for Social Studies, [S. l.], v. 2, n. 3, p. 1157–1165, 2025. DOI: 10.63878/qrjs418. Disponível em: https://qrjsocial.com/index.php/38/article/view/418. Acesso em: 18 may. 2026.