THE INFLUENCE OF DIGITAL MARKETING ON CUSTOMER PURCHASE DECISIONS: A REVIEW OF MARKETING STRATEGIES IN THE DIGITAL ERA. Qualitative Research Journal for Social Studies, [S. l.], v. 2, n. 4, p. 1716–1740, 2025. DOI: 10.63878/qrjs1120. Disponível em: https://qrjsocial.com/index.php/38/article/view/1120. Acesso em: 20 jun. 2026.