FROM FEED TO FAN: HOW CONTENT MARKETING VALUE BUILDS BRAND ADVOCACY THROUGH AUTHENTICITY. Qualitative Research Journal for Social Studies, [S. l.], v. 3, n. 1, p. 1319–1336, 2026. DOI: 10.63878/qrjs1335. Disponível em: https://qrjsocial.com/index.php/38/article/view/1335. Acesso em: 12 aug. 2026.