ICT, GREEN FINANCE, CSR IMPACT SUSTAINABLE PERFORMANCE: MODERATING PERCEIVED ORGANIZATIONAL SUPPORT

Abstract

This paper looks at how Information Communication Technology (ICT), green finance and corporate social responsibility (CSR) can influence sustainable financial performance, where perceived organizational support (POS) is used as a mediating and moderating variable in the Pakistan corporate environment. The design used was a quantitative, cross-sectional study where data was gathered among 360 respondents using structured questionnaire and analyzed using PLS-SEM. Findings affirm that ICT, green finance and CSR are significant factors that affect perceived organizational support which, in turn, is a powerful predictor of financial performance. POS completely mediates all three predictor pathways. The model explains 54.4% of the financial performance, provided valuable theoretical and practical contributions to the body of literature on sustainable finance in emerging economies.