اسلامی کارٹون چینل کڈز لینڈ کا تعارف اور انداز ِتربیتِ اطفال کا تحقیقی جائزہ

An Introduction to the Islamic Cartoon Channel Kids Land and a Research Analyzes of its Methods of Child Upbringing

Abstract

Kids Land is a contemporary educational cartoon platform that plays an important role in the moral and intellectual upbringing of children. In the modern age, cartoons have become a powerful medium for children’s learning, behavior, and character development. Among the many animated channels available on You Tube and other media platforms, Kids Land has gained remarkable popularity worldwide. The channel has nearly 21 million subscribers and billions of views, ranking among the leading educational cartoon channels globally. Due to its wide viewership, its influence on children is also significant. This study examines the educational and ethical role of Kids Land in child development from an Islamic perspective. The research analyzes the channel’s content, themes, and training style to evaluate how effectively it applies Islamic principles of upbringing and moral education. The study finds that the channel follows the concept of “edutainment” by combining education with entertainment in child-friendly manners. Through storytelling, colorful animation, and engaging characters, the channel promotes Islamic teachings and moral values such as prayer, fasting, sacrifice, honesty, kindness, and respect for Quran. In addition to religious education, the channel also introduces children to science, technology, and general knowledge in a simple and attractive way. After analyzing the content and educational style of the channel, the study concludes that the series largely reflects Islamic principles of child upbringing and provide positive moral guidance for children. However, some aspects require improvement. For example, the portrayal of the characters Ghulam Rasool and Usaid sometimes creates the impression that children who study religious knowledge lack scientific or worldly understanding, while those who pursue worldly education lack religious awareness. Furthermore, the channel appears to represent a particular religious interpretation, which may limit its acceptance among a wider audience despite its educational value.