WEB LISTENING, SOCIAL MEDIA RESPONSIVENESS AND PERSONALIZATION DRIVING PURCHASE INTENTION VIA TRUST AND PRIVACY CONCERNS

Authors

  • Shazzaib Ali Department of Business Administration, University of Sialkot, Pakistan Author
  • Inam Ullah Khan (Corresponding Author) Assistant Professor, Department of Business Administration, University of Sialkot, Pakistan Author
  • Arooj Fatima Department of Business Administration, University of Sialkot, Pakistan Author
  • Ali Najam Ul Haque Department of Business Administration, University of Sialkot, Pakistan Author

DOI:

https://doi.org/10.63878/qrjs1320

Keywords:

Web Listening Capability, Social Media Responsiveness, Perceived Personalization, Consumer Trust, Privacy Concerns, Consumer Purchase Intention, PLS-SEM, Pakistan.

Abstract

This study investigates the impact of WLC, SMR, and PP on CPI with CT as a mediator and PC as a moderator between the trust–intention relationship within the online retailing sector in Pakistan. A PLS-SEM was estimated based on survey data collected from 350 online consumers. Each direct, indirect and interaction effect was significant. Consumer trust is found to be the most proximal driver of CPI, and privacy concerns enhance the trust–intention pathway. The model accounts for 54.0% of the variance in CPI, providing theoretical and managerial perspective on trust-based, privacy-sensitive retail relationship in emerging markets.

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Published

2026-03-26

Issue

Vol. 3 No. 1 (2026): Qualitative Research Journal for Social Studies

Section

Management Sciences

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

WEB LISTENING, SOCIAL MEDIA RESPONSIVENESS AND PERSONALIZATION DRIVING PURCHASE INTENTION VIA TRUST AND PRIVACY CONCERNS. (2026). Qualitative Research Journal for Social Studies, 3(1), 79-87. https://doi.org/10.63878/qrjs1320